Comments on: Gotham: Not Just the Obama Font

By: Typography and Politics | Simon Web Design in Miami, Florida

Typography and Politics | Simon Web Design in Miami, Florida — Fri, 05 Feb 2010 21:12:37 +0000

[...] the large x-height (the height of the lower part of the letter, usually compared to the ascender). More> It’s both, but more than just serifs, and the winning message is sans. In fact the that is [...]

By: David

David — Mon, 02 Nov 2009 07:44:21 +0000

“Pity about the dangling preposition.”
OK
“Change in which we can believe”
That’s got a ring to it!

By: Matt

Matt — Thu, 01 Oct 2009 23:35:37 +0000

The Saturday Night Live logo and the opening credits are all in Gotham Ultra. Also saw it on ads for El Pollo Loco & kept thinking “that looks like the SNL font”. At the heavier weights, I didn’t even notice that it was the same font that Obama was using.

By: tristan

tristan — Wed, 25 Mar 2009 11:25:07 +0000

Gotham Ultra was used by the John Edwards campaign, don’t remember ?

That’s actually where I noticed it..

By: admin

admin — Fri, 20 Feb 2009 05:03:01 +0000

Rich, if you mean the UP logo, that’s not Gotham. Their new ad campaigns have headlines set in what looks to me to be a heavy weight of Interstate (the same font Citi uses), but I don’t think their logo font has changed recently.

By: Rich

Rich — Mon, 16 Feb 2009 21:57:22 +0000

Is Gotham also used by Union Pacific on its locomotives and railcars?

By: clever « 2A Musing

clever « 2A Musing — Thu, 05 Feb 2009 19:23:45 +0000

[...] found good article that talks about an important element of propaganda. Albert Speer understood that a key part of the psychology of power is to integrate [...]

By: Josiah

Josiah — Wed, 21 Jan 2009 19:06:23 +0000

What is the script font that Obama has used on some of his press conference signs? Here’s a picture of the one I’m talking about. http://cache.daylife.com/imageserve/0bRocuD6XQ4Ek/610x.jpg

By: IamJustinM

IamJustinM — Thu, 11 Dec 2008 21:45:16 +0000

Awesome write up. Thanks for the information I can say I learned something new today.

ps
McCain is using wingdings 2 for the logo.

By: Commentary » Blog Archive » The Great Brander

Commentary » Blog Archive » The Great Brander — Thu, 04 Dec 2008 13:57:05 +0000

[...] “change”; the splotchy Obama-looking-yonder-hopefully headshots; the prevalent use of “Gotham” font; and the navy-fading-to-sky-blue backgrounds, which were used to create a distinctly messianic [...]